Tabere Straja is a strong, thriving brand — ski, adventure and team-building camps in Straja — with thousands of followers and hundreds of sign-ups each season. They entrusted us with the complete redesign of taberestraja.ro.
The Challenge
The old site no longer lived up to the brand’s reputation. We needed to elevate the entire experience — design, speed, clarity — while keeping everything that already worked (forms, sign-ups, valuable SEO content).
Design and Colors
We crafted an energetic, mountain-inspired identity: deep navy for structure, vivid green accents for offers and buttons, plus sky blue and a subtle wood texture that adds warmth. An airy, action-oriented look, so parents can find and book a camp fast.
The Technical Side
We built a brand-new WordPress theme from a custom design system, ready for the future:
- A new block theme that’s fast and responsive
- Ready for e-commerce (WooCommerce + Stripe for online payments down the line)
- A refreshed, SEO-optimized blog
- Existing forms preserved and fully functional (Gravity Forms, Contact Form 7, Mailchimp)
Features
- Dedicated sections: Summer Camps, Winter Camps, Ski School, Team Building
- Sign-up system and seasonal discount campaigns
- Accommodation details and quick contact (two phone lines)
- Social media integration (Facebook, Instagram, YouTube)
A website as alive as the camps themselves — clear, fast and season-ready. See the site live at taberestraja.ro →
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