About Flade Creative: who we are and why we work differently
If you’ve landed here, you’re probably wondering who the person (or people) behind a website you’ve seen, or behind an offer you’re weighing, actually is. That’s a fair question, and it deserves an honest answer. This About Flade Creative page isn’t a list of empty superlatives — it’s the real story of an agency in Cluj-Napoca that builds websites, online stores and brand identities for businesses that want to be taken seriously.
We’re a young, focused agency — and yes, we’re proud of it. In the lines below we tell you where we started, how we work, who actually does the work, and which projects we’ve seen through to the end — projects you can check right now, live, not in polished screenshots.
The story: an entrepreneur building for entrepreneurs
Flade Creative was born from a simple observation: too many good businesses stay invisible online because they have a website that was thrown together in a hurry, just “to have one,” and never brings in a single client.
The agency’s founder, Borbely Flaviu, doesn’t come from the theoretical world of marketing. He comes from practice: alongside the agency, he runs his own businesses too — from a real online store with hundreds of products and all its day-to-day challenges, to offline operations. In other words, he understands from the inside what it means to invest your own money in a website and then wait for it to bring you clients in return. That’s the difference between someone who sells you a website and someone who has stood exactly where you’re standing.
Out of that experience grew Flade Creative, part of FLADE PRINT SRL: an agency that treats every client project with the same seriousness it brings to its own businesses. We don’t hand over a file and disappear. We build business tools — websites that get found on Google, that convince, and that sell.
A beautiful website that brings in no clients is the most expensive investment there is. We always start from the question “what does this website need to do for your business?” — not from “how should it look?”
Our mission
Flade Creative’s mission comes down to one sentence: to turn the online presence of small and medium businesses from an expense into an asset that works for them.
In practice, that means three things we never compromise on:
- Honesty above all. We tell you honestly what fits you, even when the right answer is simpler and cheaper than you imagined. We don’t sell you what you don’t need.
- Results, not just looks. Beautiful design is the starting point, not the destination. Everything we build is made to be fast, optimized for Google and for mobile, and written to convince real people.
- Long-term relationships. We’re not after a one-off transaction. Most clients stay with us after launch, because they have someone to call when the business grows.
The team: everything you need under one roof
One of the biggest frustrations for any entrepreneur is juggling three or four different vendors: one does the design, another writes the copy, another handles the technical side — and when something goes wrong, each one blames the other.
At Flade Creative, that’s not how we work. We have an in-house team that covers, under one roof, everything a web project needs:
- Design — modern, clean interfaces built on your brand’s identity, not on a template everyone recognizes.
- Copywriting — words that sell, written for people but optimized for search.
- Development — a solid technical foundation, on WordPress and WooCommerce, built to grow alongside your business.
- SEO — optimization built in from the ground up, so your site gets found right where your clients are looking for you.
The advantage for you is twofold: you have a single point of contact and a single clear line of responsibility. You talk directly to the people who make the decisions and do the work — not to a sales department that makes promises and then passes the project along.
How we work: the process, step by step
A good result doesn’t happen by accident. Behind every Flade Creative project sits a clear process, so you always know where we are and what comes next.
- Discovery. We start with questions, not design. Who are your clients, who is the competition, what do you want to achieve concretely. Without this stage, the rest is just decoration.
- Strategy and structure. We define which pages you need, what message each one carries, and how it all connects into a logical path for the visitor and for Google.
- Design. We build the interface on your visual identity. We show you the direction, gather feedback, and refine until it looks exactly right.
- Development and content. We put it all together: clean code, copy that convinces, speed and mobile optimization from the start — not bolted on “afterwards.”
- Launch and optimization. We take the site live, connect it to the measurement tools, and make sure everything works. Then we stay by your side for support and improvements.
A transparent process means zero surprises. From day one you know what the stages are, which decisions are yours, and when you’ll see results. That’s how trust is built.
Why a young, focused agency is an advantage for you
It’s a fair question: why would you choose a young agency over a big one churning out dozens of projects? The honest answer is that, for a small or medium business, this is exactly where the advantage lies.
- Real attention, not a ticket number. With us you’re not “just another project” lost in a portfolio of hundreds. The involvement is direct and personal — the founder knows your project by name.
- Direct communication, no filters. You talk to the people who actually build, not to a middleman. Decisions are made quickly, without endless meetings.
- Agility. A small, focused team moves fast and adapts to your needs, without the bureaucracy of a large structure.
- Modern standards, from the start. We carry no old baggage. We work with the best current practices in design, speed and SEO, because that’s exactly what we trained on.
We’re not saying “small” automatically means “better.” We’re saying that, for the kind of businesses we work with, focus, involvement and direct communication matter more than an impressive name on the door.
Real projects, verifiable right now
The best way to know who you’re dealing with is to see what they’ve delivered. We don’t hide behind vague examples — here are three real projects you can open and check live right now.
Flade Store — an online store built from scratch
fladestore.com is a complete online store, built on WordPress and WooCommerce, with over 900 products synced from an external supplier (BigBuy). It’s the project that keeps our feet on the ground: we run it ourselves, so we know exactly what it takes to sync a large catalog, optimize for speed, and manage a real flow of orders. When we build you an online store, we do it from the experience of an owner, not from theory.
Pensiunea Denis — a complete rebranding, applied everywhere
pensiuneadenis.com is a guesthouse and traditional restaurant in Cătina, Cluj county, for which we built a complete visual identity system — from a brand guide and a logo with dedicated variants for the restaurant and the guesthouse, to a color palette drawn from the natural surroundings and consistent typography applied across the entire site. That’s what a real rebranding means: you don’t just change a drawing, you make every point of contact with the customer carry the same coherent message.
Tabere Straja — a redesign for a business in motion
taberestraja.ro is the complete rebuild of a real site that handles hundreds of registrations per season, along with electronic signatures and PDF contracts. Here we proved we can take on a complex, existing project and rebuild it so it becomes the digital engine of an entire summer-camp business. A site that doesn’t just look good, but carries the operational load day after day.
Because we’d rather show you real, verifiable work than fill a page with logos and examples you can’t open. Every one of these sites is live right now. That’s our proof of trust — transparency, not volume.
Let’s talk
If you’ve read this far, you probably already have a sense of how we work: honestly, directly, and focused on your result, not ours. The next step is simple.
Tell us what you need — what kind of project you have in mind, what stage you’re at, what you want to achieve — and we’ll tell you clearly what fits you and how we can help. No obligations, no brochure language.
Let’s talk and let’s build something that truly works for your business.
Frequently asked questions
Who is behind Flade Creative?
Flade Creative is the web agency that’s part of FLADE PRINT SRL, founded by Borbely Flaviu, an entrepreneur from Cluj-Napoca. Alongside the agency, the founder also runs his own online and offline businesses, so we approach every client project from direct owner experience, not just from theory.
Do you have a team, or is it just one person?
We have an in-house team that covers design, copywriting, development and SEO under one roof. The advantage for you is that you have a single point of contact and a single clear line of responsibility, without juggling multiple vendors who pass the blame around.
Why would I choose a young agency over a big one?
Because you get real attention, direct communication with the people who actually do the work, and agility. For a small or medium business, focus and direct involvement often matter more than the size of a portfolio. You’re not “just another project” lost in a list.
What kind of projects have you done?
Three real projects, verifiable live: Flade Store (a WooCommerce online store with over 900 products), Pensiunea Denis (a complete rebranding applied across the whole site) and Tabere Straja (the redesign of an active site with hundreds of registrations per season). You can open and check them right now.
What’s it like to work with you?
We work through a clear five-stage process: discovery, strategy and structure, design, development and content, then launch and optimization. You always know where we are and what comes next, with no surprises. We stay by your side after launch for support too.
How much does it cost to work with Flade Creative?
It depends on the project — the type of site, the number of pages, the features and the content you need completely change the equation. We don’t work with fixed, posted prices, but with personalized offers. The simplest thing is to tell us what you need and we’ll give you a clear offer, with no hidden costs. Let’s talk.