WooCommerce Online Store

WooCommerce online store creation that actually sells

You want an online store that doesn’t just exist, but brings in orders from day one. You handle the products and the selling; we handle everything behind the scenes: the platform, payments, invoicing, the legal side and speed. At Flade Creative we build online stores on WooCommerce for companies in Cluj-Napoca and across Romania, exactly like our own project, Flade Store, with over 900 products.

A good online store isn’t a website with an “add to cart” button. It’s five different systems, product catalog, payments, invoicing, email and performance, tied together into a single flow that runs on its own. That’s what we build.

What a professionally built online store really means

It’s easy to launch a store on a “turnkey” platform, add a few products and hope someone comes along to buy. The difference between a store that looks good and one that actually sells lies in the details the customer doesn’t see but does feel: how fast the page loads on a phone, how simple checkout is, whether the invoice arrives automatically, whether the products show up in Google.

When we build your online store, we start with a simple question: what are you selling and to whom. From there we build a complete system, designed to reduce friction from “lands on the site” all the way to “received the parcel.” No compromises on speed, no legal surprises, no pointless manual work for you.

Why WooCommerce

For the Romanian market, in most cases we choose WordPress + WooCommerce. Not out of habit, but because it gives you exactly what matters in the long run:

• Total control. The design, the features and the structure are yours; you’re not limited by what a closed platform “allows.”
• No commission on sales. WooCommerce doesn’t take a cut of every order, the way some subscription platforms do. You grow your sales without your platform cost growing automatically alongside.
• You own the store and the data. The site, the customer base and the orders stay yours, on your own hosting. You’re not a “tenant” on someone else’s infrastructure.
• Clean Romanian integrations. e-Factura to ANAF, invoicing with SmartBill, couriers and card payments connect properly, exactly as local legislation requires.

WooCommerce is flexible and scalable: you start with a small catalog and grow to hundreds or thousands of products without switching platforms. If you’re curious how it compares to other options, drop us a line and we’ll tell you honestly what suits you.

What we include in an online store

An online store project at Flade isn’t “just the site.” We build the entire selling machine:

• A WooCommerce store built around your needs — a structure of categories and subcategories, clear product pages, a fast side cart, wishlist and quick-view, plus all the essential pages (Home, About, Contact, FAQ).
• Card payments live from day one — Stripe integration for cards (Visa, Mastercard, Amex), plus Apple Pay, Google Pay and other modern methods, so you never lose a sale at checkout.
• Automatic invoicing and e-Factura — on every completed order, the invoice is issued automatically and goes out in UBL format to SPV ANAF, through SmartBill. Zero manual intervention.
• Catalog and supplier synchronization — if you sell via dropshipping, we connect the store to a supplier such as BigBuy, so that products, prices and stock come in and update automatically.
• Full Romanian localization — texts, messages and automated emails, written correctly, with diacritics.
• Speed and performance — dedicated cache, optimized images (WebP/AVIF) and priority loading, so a large catalog stays fast even on mobile.
• Technical SEO built in — clean structure, correct titles and descriptions, tidy slugs and issues fixed right from launch, so the store gets found in Google, not just put online.

Everything we build is designed to run on its own after launch, so you can focus on what makes money: the products and the promotion.

The team that builds your store

When you work with Flade Creative, you’re not juggling one person for the design, another for the copy and a third for the technical side. We have an in-house team, design, copywriting, development and SEO, that carries the project from idea to launch under one roof. For you, that means a single point of contact, direct communication and clear accountability for the result. When something needs to be changed or optimized, you know exactly who to ask.

The proof: Flade Store, an online store on WooCommerce

The best guarantee that we know how to build an online store is that we built one for ourselves, end to end. Flade Store (fladestore.com) is a store for Home and Garden products, built from the very first line of code to the first LIVE order. We know it down to the smallest detail, so we use it as a real example, not as a portfolio photo.

What we delivered with Flade Store:

• Over 900 products brought in and synchronized automatically from BigBuy, via dropshipping, with the final price calculated correctly and displayed in line with the law.
• Card payments live from day one through Stripe, including Apple Pay and Google Pay.
• 100% automatic invoicing with SmartBill and e-Factura to SPV ANAF, both B2B and B2C.
• A complete structure across main categories and subcategories, with all the presentation pages and legal pages.
• Full Romanian localization, including the automated emails.
• Performance optimization and a technical SEO audit, so a large catalog stays fast and clean.

The real challenge wasn’t “to build a site.” It was to tie together five systems, catalog, payments, invoicing, email and performance, into a flow that runs on its own. That’s exactly what we do for our clients too. See the full story in the Flade Store case study.

How we work, step by step

An online store project at Flade follows a clear process, so you always know where you stand:

1. Conversation and brief. You tell us what you sell, to whom, with which suppliers and what systems you already use. Together we set the goals.
2. Proposal and structure. We define the categories, the pages, the integrations and how the store will look.
3. Design and development. We build the store on WooCommerce, with a design on your brand, not on a generic template.
4. Integrations. We connect payments, invoicing with e-Factura, couriers and, where needed, the synchronization with your supplier.
5. Optimization and testing. We check the speed, checkout, invoicing and the SEO side, so everything works before launch.
6. Launch and support. We put the store live and stay by your side with support and maintenance after launch.

How much an online store costs

There’s no single number here, because there’s no single type of store. The cost of an online store depends on a few concrete factors: the number of products, the integrations you need (payments, invoicing, couriers), whether you sync with a dropshipping supplier and how custom you want the design. A store with a small catalog and standard integrations means a different effort than one with hundreds of products and automated flows.

One thing is worth knowing: WooCommerce has no monthly subscription on sales, unlike some closed platforms, but it does need hosting and configuration. The difference is made by what you get, not just the figure on the quote. The fairest approach is to tell us what you want to sell, and we’ll give you a personalized quote, with no hidden costs. Let’s talk.

Let’s talk

You have a good product. All you’re missing is the mechanism that gets it to customers fast, simply and legally. We build exactly that mechanism, on WooCommerce, with payments, automatic invoicing, e-Factura and SEO included from the start, exactly like at Flade Store.

Tell us what you want to sell and we’ll show you what your store could look like. Let’s talk.

Frequently asked questions

How much does it cost to create an online store?

It depends on the project: the number of products, the integrations needed (payments, invoicing, couriers), the synchronization with suppliers and how custom you want the design all make the difference. WooCommerce has no monthly subscription on sales, but it does need hosting and configuration. The fairest approach is to tell us what you want to sell, and we’ll give you a personalized quote. Let’s talk.

Why WooCommerce and not Shopify or a subscription platform?

WooCommerce gives you total control over the design and functionality and charges no commission on sales. You own the store and the data, and Romanian integrations such as e-Factura and SmartBill are configured cleanly. For the Romanian market we choose WooCommerce in most cases.

How long does it take to launch an online store?

It depends on complexity. A store with a small catalog can launch in a few weeks, while one with hundreds of products, payment integrations, automatic invoicing and supplier synchronization requires more time to configure and test. We set the exact timeline once we understand what you want to sell and with which systems.

Does the store issue the invoice and e-Factura to ANAF automatically?

Yes. We integrate SmartBill so that, on every completed order, the invoice is issued automatically and goes out as an e-Factura in UBL format to SPV ANAF, both for B2B and for B2C. At Flade Store everything works without manual intervention.

Can I sell without my own stock, through dropshipping?

Yes. We can connect the store to a dropshipping supplier such as BigBuy, just as we did for Flade Store, where over 900 products come into WooCommerce automatically and sync periodically. The supplier ships directly to the customer, while you handle marketing and selling, not the warehouse.

What legal documents must an online store have in Romania?

The mandatory minimum includes Terms and Conditions, a Privacy Policy (GDPR), a Cookie Policy with a consent banner and a return policy that respects the 14-day right of withdrawal. The company’s details must be visible, and invoicing must work through e-Factura to ANAF. We configure all of these when we build the store.

Do I need to know how to code to manage my store?

No. We build the store, configure the payments, invoicing, couriers and the legal side, and you get a system that runs automatically and is simple to manage. You handle the products and the selling; the technical side we take care of.

Do you also build online stores outside Cluj-Napoca?

Yes. We’re a web agency in Cluj-Napoca, but we work with clients across Romania. The process is the same: an initial conversation, a proposal, implementation and support after launch.