Flade Store is our agency’s own online store, a project we built entirely in-house, from the very first line of code to the very first order shipped. A home and garden store with over 900 products, conceived as living proof of what we deliver to our clients.
The Challenge
We wanted to show on our own brand exactly what we’re capable of: an online store that’s fast, automated and ready to scale, not a template thrown on top of WooCommerce. Everything had to run on its own, from product syncing all the way to invoicing.
Design and Visual Identity
We chose a clean, trustworthy identity: deep navy blue for structure and text, a warm golden-mustard accent for discounts and call-to-action buttons, set against a crisp white background with plenty of breathing room. The typography is clear and easy to read, and the focus always stays on the product and the offer.
Technology and Automation
We built a custom theme from scratch (no page builder, for maximum speed) and connected the entire ecosystem a real store needs:
- Store built on WooCommerce, optimized for speed and mobile
- BigBuy (dropshipping) integration with automatic syncing of over 900 products
- Secure online payments via Stripe
- Automated SmartBill invoicing + SPV ANAF reporting
- Newsletter and email automation through Brevo
Key Features
- Smart search with product suggestions
- Favorites list (wishlist) and quick cart
- Welcome discount code and free-shipping threshold
- Bestseller section and customer Guides
- WhatsApp button for instant contact
The result: a store we own 100%, on our own hosting, with no monthly subscriptions to third-party platforms. See the store live, fladestore.com →
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